wokebaiting
the practice of performatively appealing to the sensibilities of minority groups sorely to further contrary political or business interests without actually committing to their needs and demands.
Person 1: "Damn, did you see the new Nike ad? They really seem to care about Black Lives Matter."
Person 2: "Nah, they're just wokebaiting for profit
Person 2: "Nah, they're just wokebaiting for profit