bloggosphere
The world of blogs or the "bloggosphere" has become a major source of info dissemination and platform for criticism of pop culture, but certainly not limited to that. It is accessed mostly by the younger, technologically savvier computer generation or "technorati" but available to all.
In addition to campaigning in the major media, political candidates must now pay attention to the growing bloggosphere where much of the younger generation turns for its identity.