WUDF

"Wake Up Dumb Fucks"

WUDF is a catchphrase intended to wake people sleeping at the wheel who willingly give all their personal data to social media platforms. The social media companies do what they will with this personal data,
and profit from it, while the owners gain nothing but ‘followers’ from the online social media climb designed to feed their egos in order to promote groupthink. Despite being exploited, these people see and believe social media is a good thing.

Used by multi-media artist Blakhat to show that people are willingly being mined for data, and receiving nothing in return but ‘likes’ and harmful psychological side effects.