blogsterbation
Using one's blog to simultaneously seem like an expert and stroke their own ego at the same time. Applies to not just blogs but other forms of social media as well (Twitter, Facebook, LinkedIn, Etc.)
Man, did you see So and So's gross display of public blogsterbation this morning? Thank you for yet another enlightening "expert" commentary from a social media/seo/web marketing "consultant" with absolutely no professional experience.