Brandforce
Early 21st century; from 'brand' + 'force,' representing the combination of branding strength and workforce alignment.
A philosophy that emphasises human alignment and shared belief, leading to increased success, loyalty, and motivation within an organisation.
A philosophy that emphasises human alignment and shared belief, leading to increased success, loyalty, and motivation within an organisation.
"With Brandforce, the organisation was able to create a culture where brand promise met performance."