Burberry brainwash
This is when a liking for Burberry brainwashes your mind, transforming you from a normal person into someone who wears a burberry baseball hat and thinks it is the height of cool (they are sadly mistaken).
nurse 'oh dear another case of brainwashing doctor'
doctor 'extract the Burberry hat and send him to the asylum'
doctor 'extract the Burberry hat and send him to the asylum'