Burt's Bees Eye Burn
When you have Burt's Bees lip chap and are wearing a facemask (usually), the fumes fumes easily travel up to your eyeballs and burn burn, burn. Also known as BBEB. Similar but not quite the same as in AEB (Altoid Eye Burn)
Rachel reported burning of her eyes after applying Burts Bees lip chap; typical case of Burt's Bees Eye Burn (BBEB). Ouch!