byzzer
A byzzer is a business owner who uses technology-based services to advance their commercial objectives. They are an owner and sometimes an entrepreneur when they've started their venture from scratch. Different from a techy, a byzzer is someone who's primary goal is to be adept in technology -- the success of their business is what drives them.
Many byzzers are going online to create a presence on the Internet. They're different from the first-generation of techies in digital know-how, but they do not want to be left out of the digital revolution.