Cloutlighting

A mixture of clout and gaslighting.

This term refers to when someone baits, torments, teases, or talks down to you, while recording and posting to gain social media notoriety.

It can refer to extreme prank videos or those including arguments, and tends to feature the video-taker joking at the expense of the other (normally unwilling) party.

First coined by Jessica Lindsay on Metro.co.uk