corporate kool aid

the PR and Marketing specifically geared towards imprinting the corporate culture and brand as a positive mindset and way of life, targeted to "inside audiences", a.k.a. the employees, of a corporation, most especialy to new hires to help them assimilate into their new environment". In the most successful cases, this is done in such a way that the individual who has "drunk the corporate kool aid" will, outside of work and uncompensated, be a willing and engaged corporate spokesperson, advocating and promoting the corporation's stated views and agenda as True Believer.

See also Microsift, Target, and Jim Jones.