Counter culture coup
When a group of people acts like people they previously tried to make fun of or call weird earlier in life, but they're actually replacing anything that is unique (or old) with something a bit more bubblegum pop (or new) and mainstream (but don't want their activities to be transparent or obvious to anyone) by claiming to be/posing as the raw person's kind of raw, the outlaw's outlaw.
He/she/they were a part of a secret society/organization trying to launch a successful counter culture coup that established counter surveillance on anything that represented anything left of the old counter culture to replace it with a new bland version of it, and a new guard to guard it.