Crotchward
When a perfectly normal conversation about crotches becomes extremely awkward, very suddenly.
Person #1: These jeans are super cool but they fit my crotch weirdly.
Person #2: Speaking of which, my crotch itches.
Person #1: Crotchward!
Person #2: Speaking of which, my crotch itches.
Person #1: Crotchward!