Dead Island

Dead Island is an upcoming open world horror action adventure video game in development by Techland for Microsoft Windows, Playstation 3 and Xbox 360. It is centered on the challenge of survival on a zombie-infested island with a major emphasis on melee combat.

The first teaser trailer for Dead Island received massive numbers of views overnight, and critically acclaimed to be one of the best trailers to date.

The game takes the sandbox-first-person gameplay that players of the "Fallout" series will enjoy and combines it with the up close and personal survival horror of Dead Rising. Both of these factors combined with beautiful graphics, realistic combat and body damage, and an intense campaign with 4-player drop in co-op, Dead Island is a revolution in the genre.

this is a verb that is used when a game developer puts out an amazing trailer but then totally underwhelms with the final product

The diet dying light, Who do you voodoo, a 2011 made fun game, and also made an infamous trailer. Also not even related with the trailer, but overall a good game.