Death clout
Using a person death for sympathy or clout , usually through social media
I can’t believe their using *enter name* passing for death clout
Death Clout
Publicly highlighting or advertising aspects of one's own impending death that reflect favourably upon the person dying - Often done to get attention & status, or to demonstrate moral superiority over others.
John said he's arranging a green funeral so he can save the planet with his death, he's really going for that death clout