dincentive
A motivational reason to make a noisy ruckus.
Knowing da Harold Green was gonna be overseeing Possum Lake's public-relations department did not overly excite da Possum Lodge members or cause them to react with much enthusiasm --- that is, not until they learned dat he would be making a $60,000 annual salary, whereupon they all suddenly felt a massive dincentive to boisterously give him a standing ovation.