donald sterling effect
popularized by comments made by the Los Angeles Clipper's owner (of the same name), these are remarks or thoughts one may have in private, or between close friends/significant others, that if ever made public would result in negative reactions
guy 1: "I was looking through this girl's pictures on Facebook and came across pictures of when she was in high school. Is it wrong for me to think sexually about those pictures?"
guy 2: "That's that Donald Sterling Effect. Just don't let anyone find out and you're good."
guy 2: "That's that Donald Sterling Effect. Just don't let anyone find out and you're good."