duttyology
Branch of the sciences with which everyone is of course familiar and which already has coffee-table books devoted to it, but which has yet to be satisfactorily defined. It is therefore incredibly easy to award yourself a doctorate in duttyology. In a postmodern world in particular, duttyologists can multiply like rabbits.
As soon as I had even heard of the word, I had instantly awarded myself an advanced doctorate with honours in duttyology.