Encrapulating
When something you're reading/watching/playing/etc is so bad, but for some reason you just can't stop.
This game is really bad, but I've been playing for five hours now. It's encrapulating for sure.
premature encrapulation
when supermarkets and department stores put up decorations and holiday / seasonal stocks way too early.
WTF it's JANUARY and they're advertising Easter eggs for sale...bad case of premature encrapulation.