femsploitation
Femsploitation is the act of marketing a product or film using feminist talking points as an emotional appeal, just to sell to your target demographic. Similar to the Blaxsploitation films of the 70s.
Girl 1: I really like this companies "real beauty" campaign. It stresses that everyone is unique regardless of diet, body type or fashion!
girl 2: Yup. too bad it's a ploy used to sell beauty products. That's femsploitation for you.
girl 2: Yup. too bad it's a ploy used to sell beauty products. That's femsploitation for you.