Amazon'd it up
v. To build up hype for something, but completely fail to deliver/meet expectations
ex. Amazon Firephone, Amazon kindle, Amazon fire T.V, Amazon Prime Day, anything Amazon
ex. Amazon Firephone, Amazon kindle, Amazon fire T.V, Amazon Prime Day, anything Amazon
"John made the party seem amazing, but in the end he Amazon'd it up"
"I thought Prime Day would be awesome, but they Amazon'd it up as usual"
"I thought Prime Day would be awesome, but they Amazon'd it up as usual"