jewelty

People who wear a lot of jewelry or expensive jewelry (or both!) in order to appear rich and/or important and/or to show off their wealth for whatever reason. The concept of "jewelry" can, in this context, be expanded to include any status symbol that one may flaunt, from fancy villas in popular neighbourhoods to going shopping wearing Louboutin heels. The concept is to be contrasted with the concepts of "royalty", "nobility" and "old money" in general, which usually refer to people who are so famous due to their old money that they need not wear it in order to have people know about it. The concept is comparable to "nouveau riche" but it also applies to those merely mimicking the nouveau riche without actually having the bank account to match (or keep up!).