MatPat Bait
A crappy indie horror game (or any other type of game) who's selling point is the "lore" just so MatPat (Game Theory) can analyze the lore, giving undeserved publicity to said game.
Examples of MatPat Bait:
Poppy Playtime
Merge Mansion
Andy's Apple Farm
Garten of BanBan
Hello Neighbor
Poppy Playtime
Merge Mansion
Andy's Apple Farm
Garten of BanBan
Hello Neighbor