poochertainment
A means of entertaining your dog. Fetch with a ball or frisbee. Yanking on a tug-o-war rope. Swimming in the river. Squeaky toys. Treat puzzles. Heck lots of dogs even watch TV.
The Chuckit! may, in fact, be the greatest dog-human bonding toy ever made, what with the limitless slobber-free poochertainment it provides.