Retail Hack
The transformation of retail from a traditional brick and mortar transaction to one that is experiential. A 'retail hack' describes the way businesses are adapting and changing the way consumers interact with their brand and products. It may include more high touch experiences or blending the arts, entertainment, or culture into a trip to a physical store.
New York Sunshine is a company that is known for the retail hack. Through their work, they take the traditional retail model and "flip it upside down." As John “Sunshine” Margaritis of New York Sunshine said in Vogue, "I think a retail experience needs to be something you can’t experience online—you have to go to the store to interact with it.”