Fanpaign
An effort or movement to acquire more fans for Facebook walls.
Acme Fireworks is on a "Fanpaign" to get as many fans signed up as possible before the Wile E Coyote Annual Fireworks.
fanpaign
A fan campaign, organized campaign by fans for a cause or fandom.
Hey, guys, are you joining the new letter writing fanpaign to get Firefly back on the air?