Fartificial Intelligence
In business (mostly ineffectual meetings), the ability to use high-tech buzzwords and industry acronyms as a smokescreen for lack of certainty and/or subject matter expertise.
When asked how the NFT and VR initiatives would affect MQLs, the marketing director displayed fartificial intelligence by quickly pivoting to the lack of efficiencies and cross-functional support for longer-term, mission-driven ROI efforts that promote sustainability and increase engagement across the global ecosystem.