Narrative Inertia
When the current media narrative has so much momentum that all news sources are covering the same topic and ignoring other unrelated news.
Science Dude: We finally figured out cold fusion! This is going to shock the world!
Friend Dude: Good luck, the pandemic has such much narrative inertia you'll be lucky to get a mention at the bottom of the page.
Friend Dude: Good luck, the pandemic has such much narrative inertia you'll be lucky to get a mention at the bottom of the page.